Answered: Nokia is in its organizational life…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

100%

Premise: In the 1960s, the International Product Life Cycle Theory was developed to explain the cycle that products go through when they are exposed to a global market. The cycle demonstrates how a product matures and declines as a result of internationalization. Nokia is one of the best examples of PLC. There was a time when this Finland-based organization ruled the business world and had a massive global market with almost no competitors in the market so the company’s management gave little attention to innovation in the input and output devices of its mobile phones. . With the passage of time, competition grew stronger, and Nokia's situation deteriorated day by day. Nokia was the market leader until 2000, when Apple's iPhone took a large share of the market from Nokia, along with the periodic entry of other smartphone businesses. After 2012, this company with a tremendous history changed its management in an attempt to resurrect itself in the market, but it was probably too late. Finally, Nokia's management made the disastrous decision to sell Nokia's faltering cell phone sector to Microsoft. Microsoft tried to change Nokia cell phones with an inbuilt Microsoft Windows operating system, but it has not yet proven to be a commercial success. Because many more competitors, such as Samsung, LG, Sony Ericsson, Huawei, and Apple's iPhone, are driving the market with their reasonable prices and greater customer offerings. Requirement: In terms of the Pakistani cell phone market, where do you think Nokia is in its organizational life cycle? In order to compete with other mobile businesses in Pakistan, what adjustments does Nokia's management need to make to its products?

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions