Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How to apply the marketing concept of "means-end-chain" for Mastercard?
Expert Solution
Step 1
Talking about the means-end chain then, it refers to the actions that the person should perform in order to achieve the potential objectives. The person involves making certain decisions and undertake activities for the achievement of set goals.
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