28 Nathan is in charge of production for a family-owned company that makesand sells kitchen utensils. He has stated that speed of delivery is the mostimportant factor for success in the competitive environment. Given what youknow, what would be the best response to Nathan?Multiple ChoiceWell Nathan, speed isn't everything. Whatwould exceed our customers'expectations? Some consumers may putmore importance on high quality and/orlower prices.As long as our price is competitive, speedydelivery will win in today's changingmarketplace.You couldn't be more wrong. Quality is thename of the game. He who has the bestproduct will win in the competitiveenvironment.You are right on target, Nathan. Time ismoney.

While buying a product, customers expect a lot of things based on the type of product. For example,…

Answered: Nathan is in charge of production for a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Wheelan's Chapter 9, 'Keeping Score'
Q.2 Mrs. Y is the CEO of the big advertisement company. Her job often consists of travelling around the world to promote the channel as well travelling, a normal day consists of waking at 6:30 am and immediately responding to various messages that have accumulated over the course at the night. She then goes to her office, where throughout the day she responds to other 400 or so messages from the clients around the world. If she’s lucky, she gets time to spend with her son, but then she back to work until she finally goes to bed around midnight. Says Y, "There are plenty of people who would love to have this job. They are knocking on the door all the time. So that's really motivating. Many individuals would balk at the prospect of a 60 hours or more workload with constant travelling and lesser time for anything in the world. Some individuals are craving for this kind of job. But the demands of such jobs are clearly not for everyone. Many quit jobs at very initial stage. However, clearly…
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119-What relationship does market share have with earnings? Higher market share, higher earnings Higher market share, lower earnings Both A and B Neither A or B
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Q.14. What do you mean by organising function? Explain the common type of organisational structures adopted by the companies these days? (10)
A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
Q.5. Organizations Discuss. are faced with multiple challenges due to the advent of new technologies.
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Q.12. Bring out the differences between Theory X, Theory Y and Theory Z managers?
q. 15 Calculate the accuracy of your MA forecasts using MAD. What does the result tell you? Group of answer choices a. There is a bias towards over forecasting b. There is a bias towards under forecasting c. On average forecasts miss by 15% d. On average forecasts miss by 2 e. MAD does not provide any useful information without a CFE calculation to compare with

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