Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market?

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