Maya is setting prices for her home remodeling business. Over the course of the year, there are times of peak activities—such as pre-holidays—and times when consumers were not as interested in home remodeling. This is an issue throughout the industry, so she knows it isn’t just her business. After she determines a base price for the service, she could stimulate demand during the slow periods by using a. premium pricing b. no-cost consultations c. bundling d. discounts
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Maya is setting prices for her home remodeling business. Over the course of the year, there are times of peak activities—such as pre-holidays—and times when consumers were not as interested in home remodeling. This is an issue throughout the industry, so she knows it isn’t just her business. After she determines a base price for the service, she could stimulate demand during the slow periods by using
a. premium pricing
b. no-cost consultations
c. bundling
d. discounts
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