Question 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : business
Question 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in Melbourne Australia. Since then, the chain has spread throughout the world with roughly 1,300 cafes worldwide. After further reading, provide the following: First, identify who you believe to be the target customer segment and customer need. Second, describe an appropriate marketing strategy (product, price, distribution, and promotion) for this offering. Target Market – Customer Need/Problem – Product – Price – Distribution – Promotion – NOTE: -no chatgpt answers -no plagiarism should be found -subject : business
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question 1 – In 1993, McDonalds opened the first of its chain of McCafé coffee houses in
Melbourne Australia. Since then, the chain has spread throughout the world with roughly
1,300 cafes worldwide. After further reading, provide the following: First, identify who you
believe to be the target customer segment and customer need. Second, describe an
appropriate marketing strategy (product, price, distribution, and promotion) for this offering.
Target Market –
Customer Need/Problem –
Product –
Price –
Distribution –
Promotion –
NOTE:
-no chatgpt answers
-no plagiarism should be found
-subject : business
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