4. Read the case below: Mercedes Benz – Repeated, successful social media marketing campaigns Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it! By the end of the campaign, Mercedes has received: • 87,000,000 organic Instagram impressions • 2,000,000 Instagram likes • 150 new marketing assets (stunning photos) Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? (LO2, LO3) 2. Can you do a competition that gets people trying out your product first? (LO2, LO3) 3. Think about your target audience. What is a prize they would value? (LO2, LO3) 4. Like Mercedes you could recruit bloggers/influencers via social media and get them blogging about your service or product. Whoever receives the most engagement wins. (LO2, LO3)
4. Read the case below: Mercedes Benz – Repeated, successful social media marketing campaigns Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it! By the end of the campaign, Mercedes has received: • 87,000,000 organic Instagram impressions • 2,000,000 Instagram likes • 150 new marketing assets (stunning photos) Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? (LO2, LO3) 2. Can you do a competition that gets people trying out your product first? (LO2, LO3) 3. Think about your target audience. What is a prize they would value? (LO2, LO3) 4. Like Mercedes you could recruit bloggers/influencers via social media and get them blogging about your service or product. Whoever receives the most engagement wins. (LO2, LO3)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Solve the all parts and no reject thank u
Learning Outcomes:
LO2: Classify Business Model with Social Media, and Communication
for Development
LO3: Demonstrate using Digital and Social Media
Transcribed Image Text:4. Read the case below:
Mercedes Benz – Repeated, successful social media marketing
campaigns
Mercedes Benz seem to win every time with their social media campaigns. The one that
stands out to me was back in 2013 when they created what I still believe to be one of the
best Instagram marketing campaigns to date. Mercedes wanted to reach out to the
younger audience so they hired five top Instagram photographers to each take the wheel
of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all
really worked at it!
By the end of the campaign, Mercedes has received:
• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)
Watch this link : https://youtu.be/BYQL6-3Q8LI
The questions are:
1. What lessons can you learn from this? Could you put your followers up for a challenge
and make it into a competition or campaign? (LO2, LO3)
2. Can you do a competition that gets people trying out your product first? (LO2, LO3)
3. Think about your target audience. What is a prize they would value? (LO2, LO3)
4. Like Mercedes you could recruit bloggers/influencers via social media and get them
blogging about your service or product. Whoever receives the most engagement wins.
(LO2, LO3)
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning