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Audiotech is a small, family- owned firm, it believes it should evaluate and consider global Global Expansion or Business as Usual? Audiotech Electronics, founded in 1959 by a father and son, currently operates a expansion. 35,000-square-foot factory with 75 employ- ees. The company produces control consoles for television and radio stations and recording studios. It is involved in every facet of production-designing the systems, installing the circuits in its computer boards, and even manufacturing and painting the metal cases housing the consoles. The company's products are used by all the major broadcast and cable networks. The firm's newest products allow television correspondents to simultaneously hear and Critical Thinking Questions communicate with their counterparts in different geographic 3. Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it locations. Audiotech has been very successful meeting its cus- tomers' needs efficiently. enters? Audiotech sales have historically been strong in the United States, but recently, growth is stagnating. Even though

Audiotech is a small, family- owned firm, it believes it should evaluate and consider global Global Expansion or Business as Usual? Audiotech Electronics, founded in 1959 by a father and son, currently operates a expansion. 35,000-square-foot factory with 75 employ- ees. The company produces control consoles for television and radio stations and recording studios. It is involved in every facet of production-designing the systems, installing the circuits in its computer boards, and even manufacturing and painting the metal cases housing the consoles. The company's products are used by all the major broadcast and cable networks. The firm's newest products allow television correspondents to simultaneously hear and Critical Thinking Questions communicate with their counterparts in different geographic 3. Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it locations. Audiotech has been very successful meeting its cus- tomers' needs efficiently. enters? Audiotech sales have historically been strong in the United States, but recently, growth is stagnating. Even though

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Audiotech is a small, family- owned firm, it believes it should evaluate and consider global Global Expansion or Business as Usual? Audiotech Electronics, founded in 1959 by a father and son, currently operates a expansion. 35,000-square-foot factory with 75 employ- ees. The company produces control consoles for television and radio stations and recording studios. It is involved in every facet of production-designing the systems, installing the circuits in its computer boards, and even manufacturing and painting the metal cases housing the consoles. The company's products are used by all the major broadcast and cable networks. The firm's newest products allow television correspondents to simultaneously hear and Critical Thinking Questions communicate with their counterparts in different geographic 3. Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it locations. Audiotech has been very successful meeting its cus- tomers' needs efficiently. enters? Audiotech sales have historically been strong in the United States, but recently, growth is stagnating. Even though
Transcribed Image Text:Audiotech is a small, family- owned firm, it believes it should evaluate and consider global Global Expansion or Business as Usual? Audiotech Electronics, founded in 1959 by a father and son, currently operates a expansion. 35,000-square-foot factory with 75 employ- ees. The company produces control consoles for television and radio stations and recording studios. It is involved in every facet of production-designing the systems, installing the circuits in its computer boards, and even manufacturing and painting the metal cases housing the consoles. The company's products are used by all the major broadcast and cable networks. The firm's newest products allow television correspondents to simultaneously hear and Critical Thinking Questions communicate with their counterparts in different geographic 3. Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it locations. Audiotech has been very successful meeting its cus- tomers' needs efficiently. enters? Audiotech sales have historically been strong in the United States, but recently, growth is stagnating. Even though
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