Warning; Cigarette Smoking is Dangerous To your Health The Insider is based on the segment in CBS' new program 60 minutes interviewing Jeffery Wigand (a whistleblower in the tobacco industry). Wigand was recently fired from Research and development Department at Tobacco giant Brown and Wilkinson (B&W): he has a family and notably a sick child. B&W threatened to withdraw Wigand's medical benefits unless he signs a further confidentiality agreement. Wigand tells 60 minutes on camera several incriminating facts regarding the tobacco industry. The core of his statement is: addiction to smoking is manipulated the addictive camaurin. After this interview, Wigand received threats, and accepted bodyguards in his home. Many ethical issues were raised by his film, among them: the ethics of cigarette companies, advertising ethics, and the issues surrounding whistleblowing. Regarding cigarette companies, it is a known fact that tobacco is both dangerous and addictive. Its production and use raise ethical questions which involve the smoker, parents, teachers, producers, distributors, and the State. In addition, while tobacco control policy worldwide has tended to push for banning tobacco advertising, moves to ban advertising have become increasingly contested. In the Philippines, cigars and cigarettes saw a marginal rise in retail volume in 2018 as it reached four million units. Rising disposal income supports growth in cigars despite a challenging business environment. Tabacalera led cigars and cigarillos in 2018 with a 47% retail volume share (Euromonitor International, 2018_ Many forms of tobacco advertising and promotion are prohibited, though tobacco advertising and promotion at points of sale and free distribution of tobacco products, among other promotional activities, are allowed. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship. Rotating and combined picture and text health warnings are required to be placed 50% of each of the principal display areas of tobacco product packaging ("Legislation by Country: Philippines,"n.d), in 2015, the Supreme Court upheld a 2011 Court of Appeals that nullified a Department of Health resolution banning tobacco advertisements and promotions. Question: 1. Do you agree that tobacco/cigarette advertising should be banned? Why or Why not? 2. Knowing that tobacco is both dangerous and addictive, do you think that more warnings on cigarette packaging/labels should be placed (in addition to "Government Warning: Cigarette Smoking is Dangerous To Your Health")?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
Warning; Cigarette Smoking is Dangerous To your Health The Insider is based on the segment in CBS' new program 60 minutes interviewing Jeffery Wigand (a whistleblower in the tobacco industry). Wigand was recently fired from Research and development Department at Tobacco giant Brown and Wilkinson (B&W): he has a family and notably a sick child. B&W threatened to withdraw Wigand's medical benefits unless he signs a further confidentiality agreement. Wigand tells 60 minutes on camera several incriminating facts regarding the tobacco industry. The core of his statement is: addiction to smoking is manipulated the addictive camaurin. After this interview, Wigand received threats, and accepted bodyguards in his home. Many ethical issues were raised by his film, among them: the ethics of cigarette companies, advertising ethics, and the issues surrounding whistleblowing. Regarding cigarette companies, it is a known fact that tobacco is both dangerous and addictive. Its production and use raise ethical questions which involve the smoker, parents, teachers, producers, distributors, and the State. In addition, while tobacco control policy worldwide has tended to push for banning tobacco advertising, moves to ban advertising have become increasingly contested. In the Philippines, cigars and cigarettes saw a marginal rise in retail volume in 2018 as it reached four million units. Rising disposal income supports growth in cigars despite a challenging business environment. Tabacalera led cigars and cigarillos in 2018 with a 47% retail volume share (Euromonitor International, 2018_ Many forms of tobacco advertising and promotion are prohibited, though tobacco advertising and promotion at points of sale and free distribution of tobacco products, among other promotional activities, are allowed. There are some restrictions on tobacco sponsorship and the publicity of such sponsorship. Rotating and combined picture and text health warnings are required to be placed 50% of each of the principal display areas of tobacco product packaging ("Legislation by Country: Philippines,"n.d), in 2015, the Supreme Court upheld a 2011 Court of Appeals that nullified a Department of Health resolution banning tobacco advertisements and promotions. Question: 1. Do you agree that tobacco/cigarette advertising should be banned? Why or Why not? 2. Knowing that tobacco is both dangerous and addictive, do you think that more warnings on cigarette packaging/labels should be placed (in addition to "Government Warning: Cigarette Smoking is Dangerous To Your Health")?
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning