Pls help with this homework.. Is an Automotive Subscription product offered through an OEM (and their affiliated dealers) a viable and necessary customer sales tool in order to compete in the evolving landscape? Why or why not?
Pls help with this homework.. Is an Automotive Subscription product offered through an OEM (and their affiliated dealers) a viable and necessary customer sales tool in order to compete in the evolving landscape? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Pls help with this homework..
Is an Automotive Subscription product offered through an OEM (and their affiliated dealers) a viable and necessary customer sales tool in order to compete in the evolving landscape? Why or why not?
Expert Solution
Step 1
The players in the automotive industry will have to modify their business models. This will be required in the wake of changing customer needs and demands.
The subscription model is getting a good response in every other industry. This has helped customers to get easy access to luxury content.
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