Module 1 Discussion: 150+ words Please identify and articulate on the following items and discuss why I would, and you should think that they are some of the most important lessons in entrepreneurship. What is customer development at an abstract level and why is it important? • What is the role of an entrepreneur (as defined on page 19) and how is this important? • Why, according to Steve Blank, do most startups fail? What lessons can we learn from this? • What is the key philosophy to successful entrepreneurship. Why is this the one lesson you should learn from this class if nothing else?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Module 1 Discussion: 150+ words
Please identify and articulate on the following items and discuss why I would, and
you should think that they are some of the most important lessons in
entrepreneurship.
What is customer development at an abstract level and why is it important?
• What is the role of an entrepreneur (as defined on page 19) and how is this
important?
• Why, according to Steve Blank, do most startups fail? What lessons can we
learn from this?
• What is the key philosophy to successful entrepreneurship. Why is this the one
lesson you should learn from this class if nothing else?
Transcribed Image Text:Module 1 Discussion: 150+ words Please identify and articulate on the following items and discuss why I would, and you should think that they are some of the most important lessons in entrepreneurship. What is customer development at an abstract level and why is it important? • What is the role of an entrepreneur (as defined on page 19) and how is this important? • Why, according to Steve Blank, do most startups fail? What lessons can we learn from this? • What is the key philosophy to successful entrepreneurship. Why is this the one lesson you should learn from this class if nothing else?
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Any entrepreneur who thinks of initiating a business should ensure that his business idea is attractive, achievable, able to create value, and durable. A business having all these features is more likely to succeed in the market and sustain itself in the long-term.

A business idea should be attractive because entrepreneurs have to persuade many investors who can invest their money in the business so that the business can be initiated. No business can start without capital, and capital can only be arranged if investors find the business idea attractive.

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