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1. How does occupying an uncontested market space help the entrepreneur to break out of red oceans? [Although the answer can be found on Page 2 of 08 Handout 1 (first paragraph), provide other possible answers.] 2. How will the Four (4) Actions Framework help an entrepreneur in pursuing a venture? To break out of red oceans, companies must break out of the accepted boundaries that define how they compete. Instead of looking within these boundaries, managers need to look systematically across them to create blue oceans. They need to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time. This gives companies keen insight into how to reconstruct market realities to open up blue oceans. Strategy Canvas

1. How does occupying an uncontested market space help the entrepreneur to break out of red oceans? [Although the answer can be found on Page 2 of 08 Handout 1 (first paragraph), provide other possible answers.] 2. How will the Four (4) Actions Framework help an entrepreneur in pursuing a venture? To break out of red oceans, companies must break out of the accepted boundaries that define how they compete. Instead of looking within these boundaries, managers need to look systematically across them to create blue oceans. They need to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time. This gives companies keen insight into how to reconstruct market realities to open up blue oceans. Strategy Canvas

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following question.

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1. How does occupying an uncontested market space help the entrepreneur to break out of red oceans? [Although the answer can be found on Page 2 of 08 Handout 1 (first paragraph), provide other possible answers.] 2. How will the Four (4) Actions Framework help an entrepreneur in pursuing a venture?
Transcribed Image Text:1. How does occupying an uncontested market space help the entrepreneur to break out of red oceans? [Although the answer can be found on Page 2 of 08 Handout 1 (first paragraph), provide other possible answers.] 2. How will the Four (4) Actions Framework help an entrepreneur in pursuing a venture?
To break out of red oceans, companies must break out of the accepted boundaries that define how they compete. Instead of looking within these boundaries, managers need to look systematically across them to create blue oceans. They need to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time. This gives companies keen insight into how to reconstruct market realities to open up blue oceans. Strategy Canvas
Transcribed Image Text:To break out of red oceans, companies must break out of the accepted boundaries that define how they compete. Instead of looking within these boundaries, managers need to look systematically across them to create blue oceans. They need to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time. This gives companies keen insight into how to reconstruct market realities to open up blue oceans. Strategy Canvas
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