EXHIBIT 3 McDonald's Corporation: Executive Officers and Organizational Chart James A. Skinner, Vice Chairman and Chief Executive Officer Jeffrey P. Gloria Santona, Ralph Alvarez, Richard Peter J. Bensen, Mary N. Dillon, Stratton, Corporate Floersch, President and Executive Vice Corporate Executive Vice Executive Executive Vice President and Chief President and Executive Vice President- Vice President, Operating Chief Financial President & Chief General Chief Human Officer Officer Global Chief Counsel, and Secretary Restaurant Resources Marketing Officer Officer Officer Jose Armario, Denis Hennequin, Timothy J. Fenton, President, Janice Fields, Group President- Executive Vice President of McDonalds Canada McDonald's Asia/Pacific, Middle President and Chief Operating Officer, McDonald's Europe and Latin America East and Africa McDonald's USA Jim Johanessen, Steve Plotkin, Donald Thompson, Karen King, East Division for President, West Division for President of Central Division McDonald's McDonald's USA McDonald's USA for McDonald's USA USA Source: http:/www.aboutmedonalds.com/mcd/our_company/bios.html

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Based on the picture attached answer the following questions: 

1. What type of organizational chart is illustrated for McDonald’s?

2. What improvements could you recommend for the McDonald’s organizational chart?

Give your reasoning for each suggestion.

3. What aspects of McDonald’s chart do you especially like?

4. What type of organizational chart do you believe would best suit McDonald’s? Why?

EXHIBIT 3 McDonald's Corporation: Executive Officers and Organizational Chart
James A. Skinner,
Vice Chairman and
Chief Executive
Officer
Jeffrey P.
Gloria Santona,
Ralph Alvarez,
Richard
Peter J. Bensen,
Mary N. Dillon,
Stratton,
Corporate
Floersch,
President and
Executive Vice
Corporate
Executive Vice
Executive
Executive Vice
President and
Chief
President and
Executive Vice
President-
Vice President,
Operating
Chief Financial
President &
Chief
General
Chief Human
Officer
Officer
Global Chief
Counsel, and
Secretary
Restaurant
Resources
Marketing
Officer
Officer
Officer
Jose Armario,
Denis Hennequin,
Timothy J. Fenton,
President,
Janice Fields,
Group President-
Executive Vice
President of
McDonalds Canada
McDonald's
Asia/Pacific, Middle
President and Chief
Operating Officer,
McDonald's Europe
and Latin America
East and Africa
McDonald's USA
Jim Johanessen,
Steve Plotkin,
Donald Thompson,
Karen King,
East Division for
President,
West Division for
President of
Central Division
McDonald's
McDonald's USA
McDonald's USA
for McDonald's
USA
USA
Source: http:/www.aboutmedonalds.com/mcd/our_company/bios.html
Transcribed Image Text:EXHIBIT 3 McDonald's Corporation: Executive Officers and Organizational Chart James A. Skinner, Vice Chairman and Chief Executive Officer Jeffrey P. Gloria Santona, Ralph Alvarez, Richard Peter J. Bensen, Mary N. Dillon, Stratton, Corporate Floersch, President and Executive Vice Corporate Executive Vice Executive Executive Vice President and Chief President and Executive Vice President- Vice President, Operating Chief Financial President & Chief General Chief Human Officer Officer Global Chief Counsel, and Secretary Restaurant Resources Marketing Officer Officer Officer Jose Armario, Denis Hennequin, Timothy J. Fenton, President, Janice Fields, Group President- Executive Vice President of McDonalds Canada McDonald's Asia/Pacific, Middle President and Chief Operating Officer, McDonald's Europe and Latin America East and Africa McDonald's USA Jim Johanessen, Steve Plotkin, Donald Thompson, Karen King, East Division for President, West Division for President of Central Division McDonald's McDonald's USA McDonald's USA for McDonald's USA USA Source: http:/www.aboutmedonalds.com/mcd/our_company/bios.html
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