Malaysian budget airline group Sky Europe announced discounted fares, starting as low as Rs. 1,099 for domestic destinations operated by its Indian Joint Venture carrier and Rs.2,099 for international flights operated by other group airlines under a limited period offer. Questions Identify the medium of communication which can be used by the firm to inform a large number of people about the new fares. Also state any two merits of the communication tool, apart from the one discussed above. Discuss the how communication process is influenced in this case.

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.