MacDonald Products, Inc., of Clarkson, New York, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype testing or (b) having the value analysis team complete a study. If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be 110,000 units at $600 each, with a probability of 0.51 and a 0.49 probability of 80,000 at $600. If, however, he uses the value analysis team (option b), the firm expects sales of 80,000 units at $710, with a probability of 0.61 and a 0.39 probability of 65,000 units at $710. Value engineering, at a cost of $115,000, is only used in option b. Which option has the highest expected monetary value (EMV)? The EMV for option a is $ and the EMV for option bis S. Therefore, option monetary value. (Enter your responses as integers.) has the highest expected

Practical Management Science
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Author:WINSTON, Wayne L.
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Chapter2: Introduction To Spreadsheet Modeling
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MacDonald Products, Inc., of Clarkson, New York, has the option of
(a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype
testing or
(b) having the value analysis team complete a study.
If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be 110,000
units at $600 each, with a probability of 0.51 and a 0.49 probability of 80,000 at $600. If, however, he uses the value
analysis team (option b), the firm expects sales of 80,000 units at $710, with a probability of 0.61 and a 0.39
probability of 65,000 units at $710. Value engineering, at a cost of $115,000, is only used in option b. Which option
has the highest expected monetary value (EMV)?
The EMV for option a is $ and the EMV for option b is $. Therefore, option
monetary value. (Enter your responses as integers.)
has the highest expected
Transcribed Image Text:MacDonald Products, Inc., of Clarkson, New York, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype testing or (b) having the value analysis team complete a study. If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be 110,000 units at $600 each, with a probability of 0.51 and a 0.49 probability of 80,000 at $600. If, however, he uses the value analysis team (option b), the firm expects sales of 80,000 units at $710, with a probability of 0.61 and a 0.39 probability of 65,000 units at $710. Value engineering, at a cost of $115,000, is only used in option b. Which option has the highest expected monetary value (EMV)? The EMV for option a is $ and the EMV for option b is $. Therefore, option monetary value. (Enter your responses as integers.) has the highest expected
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