When households want to consume coffee and fruit juice at home, they behave rather differently. Coffee is normally brewed in the home while fruit juice is purchased in bottles and transported to the home. Please discuss how location theory explains this difference in behavior.

Buying behavior or consumer behavior is the decision and action to purchase goods and services for…

Answered: location theory explains this…

Business

Management

location theory explains this difference in behavior.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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When households want to consume coffee and fruit juice at home, they behave rather differently. Coffee is normally brewed in the home while fruit juice is purchased in bottles and transported to the home. Please discuss how location theory explains this difference in behavior.

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