List and discuss the key characteristics of organizational buying that make it different from consumer buying. (from Chapter 5) 2. Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider? (from Chapter 6)
1. List and discuss the key characteristics of organizational buying that make it different from consumer buying. (from Chapter 5)
2. Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures. When selecting a licensee in each country, what factors should Coca-Cola consider? (from Chapter 6)
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Organizational buying can be explained as the process of making an decision of an formal organizational whereby the need of goods purchased and tries to identify and evaluate the various suppliers and distributors of the goods.
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