According to the modern American researcher R.T. George, the connection between business and morality is much deeper than it seems at first glance. After all, entrepreneurs expect from employees not only high productivity, but also honesty, responsibility; partners who conclude a contract count on its implementation. Modern business is steadily controlled by the media, various environmental movements, organizations that significantly affect the image of companies, their management, products, etc. Many leading companies in Western Europe and the United States develop ethical codes of conduct and ethical codes. Industry associations, international associations for this purpose create universal codes: ISO 9000 (standards of the International Organization for Standardization), Japanese ESC 2000 Code, "Sullivan Principles", etc. Business entities independently decide what is morally acceptable for them and what is not. Taking advantage of moral imperatives, many investment funds fundamentally do not invest in the securities of companies producing vodka drinks, tobacco products, and weapons. Motorola does not make payments on principle in countries where bribery is prevalent. IKEA never during the period of penetration on the Russian market never bribed the civil servants. The formation of high entrepreneurial morality is inseparable from the moral responsibility of business to society for the possible negative consequences of its activities. Modern business ethics requires observance of laws and respect for the customs of the people, fundamental norms of public morality, avoidance of deception, corruption, bribery, etc. The existence of a code of ethics does not yet guarantee compliance with its requirements. To control this in CELA, for example, there is the Better Business Bureau - the Bureau of Perfect Business (BPB) a non-governmental commercial organization whose members are firms that share its moral principles, that is, they try to conduct an honest business. In fact, BBB is an alliance of internationally recognized companies that have produced certain codes of conduct and monitor their observance, more than 94% of Americans trust it, and 74% of them buy things only in the stores of member firms of this organization. Based on the general theoretical groundwork of classical ethics, the modern American sociologist L. Hosmer proposed a universal behavioral algorithm for balancing moral values and business (world principles of ethical behavior in business): Never do so as to harm your long-term interests or the interests of the organization in which you work (Protagoras's doctrine of personal interests). Never do so that later it would be impossible to say that this act is honest and open, or it would not be possible to proudly communicate it to the whole country (Aristotle's doctrine of personal virtue). Never do so that the belief of people that everyone is working for one common goal (the commandment of world religions) disappears. Never break the law, because it contains the most necessary social norms of morality (the teachings of T. Hobbes and J. Locke on the role of the state and social agreement). Never do so that the good you create was less than the damage caused to society (utilitarian ethics of Bentham and J. Mill on the practical benefits of moral behavior). Never do as you would not want other people to act with you (the golden rule of ethics, or the categorical imperative of I. Kant). Never do so to restrict the rights of other people (J-J Rousseau, T. Jefferson on the rights of individuals). Always act in such a way as to maximize profits within the framework of the law, market requirements, taking into account costs (the economic theory of A. Smith, the doctrine of V. Pareto about the optimal agreement). Never do so that it could harm the weak in society (Rawls rule of distributive justice). Never do anything to interfere with the development and self-realization of another person.   In general, domestic business is already beginning to realize that, in addition to business qualities (professionalism, ability to take risks), important factors of entrepreneurial success are compliance with the ethical rules of world business, in particular the principles of honesty, responsibility, observance of words and laws, worries about the state of the environment, social consequences of their activities. Business alignment with public morals contributes to an attractive company image and long-term success.   Assignment 1. Answer the questions given in the table below:   Question Your answer   Please comment which of the moral and ethical foundations of the culture of business relations discussed in this article?     What examples of unethical behavior are reflected in it?