Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $ 29,100 Cost of goods sold Variable $ 13,095 Fixed 3,492 16,587 Gross profit $ 12,513 Selling and administrative costs Commissions $ 5,238 Fixed advertising cost 873 Fixed administrative cost 2,328 8,439 Operating income $ 4,074 Fixed interest cost 728 Income before income taxes $ 3,346 Income taxes (30%) 1,004 Net income $ 2,342 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has decided to investigate the possibility of hiring its own sales staff in place of the network of sales agents and has asked Alan Chen, Lionel’s controller, to gather information on the costs associated with this change. Alan estimates that Lionel must hire eight salespeople to cover the current market area, at an average annual payroll cost for each employee of $80,000, including fringe benefits expense. Travel and entertainment expenses is expected to total $660,000 for the year, and the annual cost of hiring a sales manager and sales secretary will be $180,000. In addition to their salaries, the eight salespeople will each earn commissions at the rate of 10% of sales. The president believes that Lionel also should increase its advertising budget by $560,000 if the eight salespeople are hired. Required 1. Determine Lionel’s breakeven point (operating profit = 0) in sales dollars for the fiscal year ending June 30, 2019, if the company hires its own sales force and increases its advertising costs. Prove this by constructing a contribution income statement. 2. If Lionel continues to sell through its network of sales agents and pays the higher commission rate, determine the estimated volume in sales dollars that would be required to generate the operating profit as projected in the budgeted income statement.
Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following
| Lionel Corporation | ||||||
| Budgeted Income Statement | ||||||
| For the Year Ending June 30, 2019 | ||||||
| ($000 omitted) | ||||||
| Sales | $ | 29,100 | ||||
| Cost of goods sold | ||||||
| Variable | $ | 13,095 | ||||
| Fixed | 3,492 | 16,587 | ||||
| Gross profit | $ | 12,513 | ||||
| Selling and administrative costs | ||||||
| Commissions | $ | 5,238 | ||||
| Fixed advertising cost | 873 | |||||
| Fixed administrative cost | 2,328 | 8,439 | ||||
| Operating income | $ | 4,074 | ||||
| Fixed interest cost | 728 | |||||
| Income before income taxes | $ | 3,346 | ||||
| Income taxes (30%) | 1,004 | |||||
| Net income | $ | 2,342 | ||||
Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has decided to investigate the possibility of hiring its own sales staff in place of the network of sales agents and has asked Alan Chen, Lionel’s controller, to gather information on the costs associated with this change.
Alan estimates that Lionel must hire eight salespeople to cover the current market area, at an average annual payroll cost for each employee of $80,000, including
Required
1. Determine Lionel’s breakeven point (operating profit = 0) in sales dollars for the fiscal year ending June 30, 2019, if the company hires its own sales force and increases its advertising costs. Prove this by constructing a contribution income statement.
2. If Lionel continues to sell through its network of sales agents and pays the higher commission rate, determine the estimated volume in sales dollars that would be required to generate the operating profit as projected in the budgeted income statement.
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