The 5 Marketing Concept1. Production Concept2. Product Concept3. Selling Concept4. Marketing Concept5. Societal Concept Task 5Let's assume that you are the owner of the Pizza Pizzazaz.As the owner, how can you market "Pizza Pizzazaz" and generate profits using the differentmarketing concepts? A Pizza ShopLet's imagine that you want to open a pizza shop. You live in a suburban area withlots of families, so you know that the potential market is good. You've got some savings withwhich to start your business, and soon, you are the proud owner of a little shop in the centerof your town. We'll call it Pizza Pizzazz.Fast-forward three months. Your shop is still open, but with each month, your savingsare dwindling because you are not yet making enough profit from your small business tocover all the expenses. You knew it usually takes about six months to get a business off theground, but now that the shop has hit its stride, you have some time to devote to the questionat hand: How can you best market Pizza Pizzazz to bring in new business and generate aprofit?

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Answered: Let's assume that you are the owner of…

Let's assume that you are the owner of the Pizza Pizzazaz. As the owner, how can you market "Pizza Pizzazaz" and generate profits using the différent marketing concepts?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

The 5 Marketing Concept

1. Production Concept

2. Product Concept

3. Selling Concept

4. Marketing Concept

5. Societal Concept

Task 5
Let's assume that you are the owner of the Pizza Pizzazaz.
As the owner, how can you market "Pizza Pizzazaz" and generate profits using the different
marketing concepts?

A Pizza Shop
Let's imagine that you want to open a pizza shop. You live in a suburban area with
lots of families, so you know that the potential market is good. You've got some savings with
which to start your business, and soon, you are the proud owner of a little shop in the center
of your town. We'll call it Pizza Pizzazz.
Fast-forward three months. Your shop is still open, but with each month, your savings
are dwindling because you are not yet making enough profit from your small business to
cover all the expenses. You knew it usually takes about six months to get a business off the
ground, but now that the shop has hit its stride, you have some time to devote to the question
at hand: How can you best market Pizza Pizzazz to bring in new business and generate a
profit?

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