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Let's assume that you are the owner of the Pizza Pizzazaz. As the owner, how can you market "Pizza Pizzazaz" and generate profits using the différent marketing concepts?

Let's assume that you are the owner of the Pizza Pizzazaz. As the owner, how can you market "Pizza Pizzazaz" and generate profits using the différent marketing concepts?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The 5 Marketing Concept

1. Production Concept

2. Product Concept

3. Selling Concept

4. Marketing Concept

5. Societal Concept

Task 5 Let's assume that you are the owner of the Pizza Pizzazaz. As the owner, how can you market "Pizza Pizzazaz" and generate profits using the different marketing concepts?
Transcribed Image Text:Task 5 Let's assume that you are the owner of the Pizza Pizzazaz. As the owner, how can you market "Pizza Pizzazaz" and generate profits using the different marketing concepts?
A Pizza Shop Let's imagine that you want to open a pizza shop. You live in a suburban area with lots of families, so you know that the potential market is good. You've got some savings with which to start your business, and soon, you are the proud owner of a little shop in the center of your town. We'll call it Pizza Pizzazz. Fast-forward three months. Your shop is still open, but with each month, your savings are dwindling because you are not yet making enough profit from your small business to cover all the expenses. You knew it usually takes about six months to get a business off the ground, but now that the shop has hit its stride, you have some time to devote to the question at hand: How can you best market Pizza Pizzazz to bring in new business and generate a profit?
Transcribed Image Text:A Pizza Shop Let's imagine that you want to open a pizza shop. You live in a suburban area with lots of families, so you know that the potential market is good. You've got some savings with which to start your business, and soon, you are the proud owner of a little shop in the center of your town. We'll call it Pizza Pizzazz. Fast-forward three months. Your shop is still open, but with each month, your savings are dwindling because you are not yet making enough profit from your small business to cover all the expenses. You knew it usually takes about six months to get a business off the ground, but now that the shop has hit its stride, you have some time to devote to the question at hand: How can you best market Pizza Pizzazz to bring in new business and generate a profit?
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