Johnson Food Products believes that as far as its products are concerned, tastes vary worldwide and so it has to customize its product offering, marketing strategy, and business strategy to differing national conditions. Johnson Food Products' ability to increase its profitability and profit growth by expanding globally is constrained Multiple Choice due to customer surplus. due to the dispersion of individual value creation activities. due to the leveraging of skills developed in foreign operations. by the economies of scale. by the imperative of localization.

Johnson Food Products believes that as far as its products are concerned, tastes vary worldwide and so it has to customize its product offering, marketing strategy, and business strategy to differing national conditions. Johnson Food Products' ability to increase its profitability and profit growth by expanding globally is constrained Multiple Choice due to customer surplus. due to the dispersion of individual value creation activities. due to the leveraging of skills developed in foreign operations. by the economies of scale. by the imperative of localization.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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