Joe was working as one of the plastering sub contractors for Metharom. He has now decided to start something of his own. He has expert knowledge and experience in solid plastering. There has been a plastering company which is closing down the business in Melbourne. They are ready to sell all the tools and equipment to Joe at very low prices. Below tools are available You are play the role of Joe and answer all assessments as Joe Assessment 1 You are required to play the role of Joe for this Assessment. Details of case study provided in the Appendices. Based on the Business idea details provided in the Appendices. Create a brief Business plan (Appendix B) You must ensure to cover details on • Business idea in detail • List any other three feasible Business ideas based on the availability of the tools and other expertise (template 2) • Branding, brochures and digital publishing needs. • potential customer base • financial analysis Appendix A: Case study Brief Joe was working as one of the plastering sub contractors for Metharom. He has now decided to start something of his own. He has expert knowledge and experience in solid plastering. There has been a plastering company which is closing down the business in Melbourne. They are ready to sell all the tools and equipment to Joe at very low prices. Below tools are available • layering trowel • hawk, complete • skimming float • lath hammer • twitcher • gauging trowel • trowel tool • leaf tools • stock brush • dusting brush • shaped floats • sanding block • cordless screw gun Synopsis of his Market study Unique Proposition : Produce training videos on tips on plastering and harness the power of social media to win more business and referrals. He began to research the plastering of historic buildings that he spotted his gap in the market. “I knew the construction of older buildings often involved the use of lime plaster and started to look into it further. He found a course and decided that training as a lime plasterer would give him a specialist service . The best thing about working for himself is the flexibility to work the hours that suit his busy home life and flexibility to influence the direction of his career. Also, the financial rewards are monitored and controlled by himself. It is estimated that the industry will require an additional 5,000 (qualified) plasterers over the next 5 years. The plastering sector is one of the fastest growing sections of the construction industry, from ceilings not only in homes, to complete internal and external linings, commercial sector ceilings to entire internal fit out. The largest piece of work needed on the redevelopment was plastering. Therefore he plans to focus majorly on small scale work such as extensions, repairs and restoration job. Industry Analysis & Industry Trends from (IBIS report ) The Plastering and Ceiling Services industry generates most of its revenue from installing plasterboard and cornice products on housing construction projects and, to a lesser extent, non-residential buildings such as schools and offices. Subdued investment in traditional single-unit housing construction has adversely affected the industry over the past five years, with investment focused on higher density apartment developments. However, the industry has derived solid demand from the non-residential building market, particularly work on commercial buildings, which outweighed the declining government investment in educational and healthcare buildings. Appendix B Business plan to be completed as below Template 1: Market position: [Where do your products/services fit in the market? Are they high-end, competitive or budget? How does this compare to your competitors?] Unique selling position: [How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?] Anticipated demand: [What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months?] Pricing strategy: [Do you have a particular pricing strategy? Why have you chosen this strategy?] Value to customer: [How do your customers view your products/services? Are they a necessity, luxury or something in between?] Growth potential: [What is the anticipated percentage growth of the product in the future? What will drive this growth?]
Joe was working as one of the plastering sub contractors for Metharom. He has now decided to
start something of his own. He has expert knowledge and experience in solid plastering. There
has been a plastering company which is closing down the business in Melbourne. They are ready
to sell all the tools and equipment to Joe at very low prices. Below tools are available
You are play the role of Joe and answer all assessments as Joe
Assessment 1
You are required to play the role of Joe for this Assessment.
Details of case study provided in the Appendices.
Based on the Business idea details provided in the Appendices.
Create a brief Business plan (Appendix B)
You must ensure to cover details on
• Business idea in detail
• List any other three feasible Business ideas based on the availability of the tools and
other expertise (template 2)
• Branding, brochures and digital publishing needs.
• potential customer base
• financial analysis
Appendix A: Case study Brief
Joe was working as one of the plastering sub contractors for Metharom. He has now
decided to start something of his own. He has expert knowledge and experience in solid
plastering. There has been a plastering company which is closing down the business in
Melbourne. They are ready to sell all the tools and equipment to Joe at very low prices.
Below tools are available
• layering trowel
• hawk, complete
• skimming float
• lath hammer
• twitcher
• gauging trowel
• trowel tool
• leaf tools
• stock brush
• dusting brush
• shaped floats
• sanding block
• cordless screw gun
Synopsis of his Market study
Unique Proposition : Produce training videos on tips on plastering and harness the power of
social media to win more business and referrals.
He began to research the plastering of historic buildings that he spotted his gap in the
market. “I knew the construction of older buildings often involved the use of lime plaster
and started to look into it further. He found a course and decided that training as a lime
plasterer would give him a specialist service .
The best thing about working for himself is the flexibility to work the hours that suit his busy
home life and flexibility to influence the direction of his career. Also, the financial rewards
are monitored and controlled by himself.
It is estimated that the industry will require an additional 5,000 (qualified) plasterers over
the next 5 years. The plastering sector is one of the fastest growing sections of the
construction industry, from ceilings not only in homes, to complete internal and external
linings, commercial sector ceilings to entire internal fit out. The largest piece of work
needed on the redevelopment was plastering. Therefore he plans to focus majorly on small
scale work such as extensions, repairs and restoration job.
Industry Analysis & Industry Trends from (IBIS report )
The Plastering and Ceiling Services industry generates most of its revenue from installing
plasterboard and cornice products on housing construction projects and, to a lesser extent,
non-residential buildings such as schools and offices. Subdued investment in traditional
single-unit housing construction has adversely affected the industry over the past five years,
with investment focused on higher density apartment developments. However, the industry
has derived solid demand from the non-residential building market, particularly work on
commercial buildings, which outweighed the declining government investment in
educational and healthcare buildings.
Appendix B Business plan to be completed as below
Template 1:
Market position: [Where do your products/services fit in the market? Are they high-end,
competitive or budget? How does this compare to your competitors?]
Unique selling position: [How will your products/services succeed in the market where
others may have failed? What gives your products/services the edge?]
Anticipated demand: [What is the anticipated quantity of products/services your customers
are likely to purchase? For example, how much will an individual customer buy in 6 months
or 12 months?]
Pricing strategy: [Do you have a particular pricing strategy? Why have you chosen this
strategy?]
Value to customer: [How do your customers view your products/services? Are they a
necessity, luxury or something in between?]
Growth potential: [What is the anticipated percentage growth of the product in the future?
What will drive this growth?]
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