What is a mixed-methods approach (which may involve triangulation), and what are three different examples? What are the advantages of a mixed-methods approach (possibly including triangulation)?
What is a mixed-methods approach (which may involve triangulation), and what are three different examples? What are the advantages of a mixed-methods approach (possibly including triangulation)?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is a mixed-methods approach (which may involve triangulation), and what are three different examples? What are the advantages of a mixed-methods approach (possibly including triangulation)?
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Step 1
Mixed-Methods approach can be defined as the research approach which involves the analyst to gather and investigate both qualitative and quantitative data in within the same study.
Given below are the 3 models of Mixed-Method Approach.
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