Green Mountain Coffee Roasters is well known for its specialtycoffees, available in many retail outlets such as supermarketsand convenience stores. But visit a medical office or a cardealership, and you might find it there as well—in one-cupdispensers, ready for individuals to brew while waiting. Thisrequires personal selling to office managers, doctors, and thelike. What role does relationship selling play in this situation? What kind of training might Green Mountain sales repsreceive?

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Lean Production

The word lean refers to the “slim “that is used in manufacturing for the systematic designing that focuses on minimizing the waste in the manufacturing or production with the constant productivity of the operation. Lean manufacturing was rooted from Toyota Production system a Japanese manufacturing company that works on the approach of minimizing the non-value-added activities and making the production lean.