Japan's Sony Corp expects operating income to slip only 4.3% following record profit from sales of music, games and other content to people forced to stay at home by Covid-19 lockdown measures. (Source: Theedgemarkets.com, 2021). (a) Use the five product levels of product hierarchy to explain the products of Sony Corp.
Japan's Sony Corp expects operating income to slip only 4.3% following record profit from sales of music, games and other content to people forced to stay at home by Covid-19 lockdown measures. (Source: Theedgemarkets.com, 2021). (a) Use the five product levels of product hierarchy to explain the products of Sony Corp.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Japan's Sony Corp expects operating income to slip only 4.3% following record profit from sales of music, games and other content to people forced to stay at home by Covid-19 lockdown measures. (Source: Theedgemarkets.com, 2021).
(a) Use the five product levels of product hierarchy to explain the products of Sony Corp.
(b) Explain two strategies used by Sony to maximise its sales opportunities by building connections with its brand or product so that customers will see its brand name more often.
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