Jane has shortlisted 4 brands of computers and given them the following ratings on a scale of 1 - 10 with 10 the highest. She assigns 40% importance to memory, 30% to graphics, 20% to software and 10% to price. Predict the computer brand she is most likely to buy. Brand Memory Graphics Software Price A 9 8 6 4 B 8 9 8 3 C 6 8 10 5 D 4 3 7 8
Jane has shortlisted 4 brands of computers and given them the following ratings on a scale of 1 - 10 with 10 the highest. She assigns 40% importance to memory, 30% to graphics, 20% to software and 10% to price. Predict the computer brand she is most likely to buy. Brand Memory Graphics Software Price A 9 8 6 4 B 8 9 8 3 C 6 8 10 5 D 4 3 7 8
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Jane has shortlisted 4 brands of computers and given them the following ratings on a scale of 1 - 10 with 10 the highest. She assigns 40% importance to memory, 30% to graphics, 20% to software and 10% to price. Predict the computer brand she is most likely to buy.
| Brand | Memory | Graphics | Software | Price |
| A | 9 | 8 | 6 | 4 |
| B | 8 | 9 | 8 | 3 |
| C | 6 | 8 | 10 | 5 |
| D | 4 | 3 | 7 | 8 |
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