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IV. fitting channel needs V. innovation O II, III, and IV only D I, II, III and V only D I, IV and V only D Il only D I and II only

IV. fitting channel needs V. innovation O II, III, and IV only D I, II, III and V only D I, IV and V only D Il only D I and II only

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Twizzlers] Twizzlers, the brand of licorice candy, has updated their packaging. The Twizzlers bag now proclaims: "New! Stay-fresh resealable bag." The resealable feature allows customers to easily open and close the bag for each use - this means no more chip clips or plastic bags are necessary to keep Twizzlers fresh. Which packaging functions are exhibited in the updated packaging? I. contain/protect II. facilitation of use II. communication IV. fitting channel needs V. innovation O II, III, and IV only O I, II, IIl and V only O I, IV and V only O Il only O l and IIl only
Transcribed Image Text:[Twizzlers] Twizzlers, the brand of licorice candy, has updated their packaging. The Twizzlers bag now proclaims: "New! Stay-fresh resealable bag." The resealable feature allows customers to easily open and close the bag for each use - this means no more chip clips or plastic bags are necessary to keep Twizzlers fresh. Which packaging functions are exhibited in the updated packaging? I. contain/protect II. facilitation of use II. communication IV. fitting channel needs V. innovation O II, III, and IV only O I, II, IIl and V only O I, IV and V only O Il only O l and IIl only
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