ISLAM'S GROWTH AFFECTS WORKPLACE POLICIES! With more than 5 million adherents, Islam is expected to soon surpass Judaism as the second-most commonly practiced religion in the United States (Christianity being the first). As a result, managers will need to ensure that their organizations consider both Muslim employees and customers when designing their management policies and programs. An initial challenge for employers will be to overcome anti-Muslim sentiment in the workplace. Distrust and limited understanding often characterize Americans' perceptions of Islam. In a recent Roper poll, for example, more than half of the respondents indicated that Islam was, by definition, anti-American, anti-Western or supportive of terrorism. Employers cannot afford to ignore the growing influence of Muslims, both as consumers and employees. Much of the global market consumers and employees are now Muslims. In 1997, for example, after it received complaints, Nike recalled a shoe line imprinted with a logo that resembled the Arabic script for Allah. The company offered refunds for returned shoes, issued a public apology, implemented sensitivity training for employees and provided financial support for a Muslim elementary school in the United States. In another example, the July issue of US Airways' Attaché magazine contained a picture of the Prophet Muhammad. After receiving letters and phone calls saying that it is both
ISLAM'S GROWTH AFFECTS WORKPLACE POLICIES! With more than 5 million adherents, Islam is expected to soon surpass Judaism as the second-most commonly practiced religion in the United States (Christianity being the first). As a result, managers will need to ensure that their organizations consider both Muslim employees and customers when designing their management policies and programs. An initial challenge for employers will be to overcome anti-Muslim sentiment in the workplace. Distrust and limited understanding often characterize Americans' perceptions of Islam. In a recent Roper poll, for example, more than half of the respondents indicated that Islam was, by definition, anti-American, anti-Western or supportive of terrorism. Employers cannot afford to ignore the growing influence of Muslims, both as consumers and employees. Much of the global market consumers and employees are now Muslims. In 1997, for example, after it received complaints, Nike recalled a shoe line imprinted with a logo that resembled the Arabic script for Allah. The company offered refunds for returned shoes, issued a public apology, implemented sensitivity training for employees and provided financial support for a Muslim elementary school in the United States. In another example, the July issue of US Airways' Attaché magazine contained a picture of the Prophet Muhammad. After receiving letters and phone calls saying that it is both
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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