in this scenario If the customer wasn’t confident using her laptop or her phone, what would you suggest then? Do you think this customer is vulnerable? write your response?
in this scenario If the customer wasn’t confident using her laptop or her phone, what would you suggest then? Do you think this customer is vulnerable? write your response?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Hello love, my name is Dolly Parsons and I am having problems looking at my account details on this Monzo button app thing on my mobile telephone handset. I really need access to my pension so I can go shopping for groceries. Gosh I really miss the days of visiting a bank and speaking to a person and drawing out my money. (**frantic**) Please help me, I have been trying for 30 mins and I can’t open it up and the shops will be closing soon. My grandson has set me up an email address on my new computer, which I have written down - dollyparson45@gmail.co.uk Please help me!
in this scenario
- If the customer wasn’t confident using her laptop or her phone, what would you suggest then?
- Do you think this customer is vulnerable?
write your response?
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