In this Harvard Business Review (HBR) article entitled, "How to Finance the Scale-Up of Your Company" written by Daniel Isenberg and Daniel Lawton, the authors provide practical ways to ensure your business has sources of financing, especially when scaling-up your business. https://hbr.org/2014/08/how-to-finance-the-scale-up-of-your-company INSTRUCTION: Prepare a Reaction Paper called Reading Reflection Memo (RRM). READING REACTION MEMO FOR THIS ARTICLE: The reading reaction memo after reading the article above should: (a) compare and contrast key points that strike you from the reading(s); (b) evaluate the arguments and evidence on the point(s) you cover, identifying what was insightful, mundane, unclear, incomplete, contradictory, etc.; and (c) conclude with 3-4 questions for class discussion. The reaction memo should not merely summarize the reading(s) you consider, but it should also demonstrate an active engagement with the point(s) you select to focus on, including how it (they) relate to your own experience, previous readings and/or with the larger set of issues covered in this course.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

In this Harvard Business Review (HBR) article entitled, "How to Finance the Scale-Up of Your Company" written by Daniel Isenberg and Daniel Lawton, the authors provide practical ways to ensure your business has sources of financing, especially when scaling-up your business.

https://hbr.org/2014/08/how-to-finance-the-scale-up-of-your-company

INSTRUCTION: Prepare a Reaction Paper called Reading Reflection Memo (RRM).

READING REACTION MEMO FOR THIS ARTICLE: The reading reaction memo after reading the article above should:

(a) compare and contrast key points that strike you from the reading(s);

(b) evaluate the arguments and evidence on the point(s) you cover, identifying what was insightful, mundane, unclear, incomplete, contradictory, etc.; and

(c) conclude with 3-4 questions for class discussion. The reaction memo should not merely summarize the reading(s) you consider, but it should also demonstrate an active engagement with the point(s) you select to focus on, including how it (they) relate to your own experience, previous readings and/or with the larger set of issues covered in this course. 

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Career building
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning