In the following international mergers/acquisitions 2017: Vodafone Group (UK) and Idea Cellular (India). Give Hofstede's dimensions, in what way do the cultures significantly differ? How are they similar? Explain in what way culture could have been the cause for the success/failure of this acquisition? What could have been done to eliminate/diminish the cultural clash that ensued?

In the following international mergers/acquisitions 2017: Vodafone Group (UK) and Idea Cellular (India). Give Hofstede's dimensions, in what way do the cultures significantly differ? How are they similar? Explain in what way culture could have been the cause for the success/failure of this acquisition? What could have been done to eliminate/diminish the cultural clash that ensued?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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