In order to prevent the Ebola virus and the MERS-CoV (Middle East Respiratory Syndrome Coronavirus) from entering the Philippines, airports and other entry points all over the country have been provided with digital thermo scanners to detect feverish persons coming in from countries affected by the two viruses. However, there is no guarantee that the country would be virus-free for a long time despite the state-of-the-art equipment that the authorities have been using. What do you think are the opportunities presented by this threatening situation?

Covid-19 is a pandemic situation that disrupted the lives of each and every individual across the…

Answered: In order to prevent the Ebola virus and…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In order to prevent the Ebola virus and the MERS-CoV (Middle East Respiratory Syndrome Coronavirus) from entering the Philippines, airports and other entry points all over the country have been provided with digital thermo scanners to detect feverish persons coming in from countries affected by the two viruses. However, there is no guarantee that the country would be virus-free for a long time despite the state-of-the-art equipment that the authorities have been using. What do you think are the opportunities presented by this threatening situation?

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