In October 2022, Chinese fast-fashion conglomerate SHEIN once again found itself facing accusations of unethical business behavior in its value chain (Gilchrist, 2023). SHEIN is the world’s largest online fashion retailer, solidifying the idea of fast fashion by selling massive amounts of clothing at very low prices. Despite enormous profits, SHEIN HAS been accused of multiple ethical issues in its value chain (Time Magazine, January 2023; CBS New, August 2023). You are requested to develop a detailed report as an ‘Ethical Case Analysis’ for SHEIN’s Value Chain. Focus on: Research& Development, Manufacturing, Sales and Marketing, Technology, Human Resources, and Accounting (Refer to FIG.3.1 below, page 44). The report should address the following issues and requirements: The ethical issues and concerns in the following organizational departments: Research & Development Manufacturing Sales and Marketing Technology Human Resources Finance/Accounting Are any of ethical issues you have identified in point 2 above justifiable (a) if the survival of SHEIN is at stake? (b) if stakeholders will be negatively affected? Hint: Refer to the ‘golden rule’ and ‘the greater good’ and apply them here. Examine SHEIN’s Code of Conduct and its standards. Explain how the company can improve and benefit from their Code to resolve the ethical issues you have identified above.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

In October 2022, Chinese fast-fashion conglomerate SHEIN once again found itself facing accusations of unethical business behavior in its value chain (Gilchrist, 2023). SHEIN is the world’s largest online fashion retailer, solidifying the idea of fast fashion by selling massive amounts of clothing at very low prices. Despite enormous profits, SHEIN HAS been accused of multiple ethical issues in its value chain (Time Magazine, January 2023; CBS New, August 2023).

You are requested to develop a detailed report as an ‘Ethical Case Analysis’ for SHEIN’s Value Chain. Focus on: Research& Development, Manufacturing, Sales and Marketing, Technology, Human Resources, and Accounting (Refer to FIG.3.1 below, page 44).

The report should address the following issues and requirements:

The ethical issues and concerns in the following organizational departments:
1. Research & Development
2. Manufacturing
3. Sales and Marketing
4. Technology
5. Human Resources
6. Finance/Accounting

Are any of ethical issues you have identified in point 2 above justifiable (a) if the survival of SHEIN is at stake? (b) if stakeholders will be negatively affected?

Hint: Refer to the ‘golden rule’ and ‘the greater good’ and apply them here.

Examine SHEIN’s Code of Conduct and its standards. Explain how the company can improve and benefit from their Code to resolve the ethical issues you have identified above.

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