In October 2022, Chinese fast-fashion conglomerate SHEIN once again found itself facing accusations of unethical business behavior in its value chain (Gilchrist, 2023). SHEIN is the world’s largest online fashion retailer, solidifying the idea of fast fashion by selling massive amounts of clothing at very low prices. Despite enormous profits, SHEIN HAS been accused of multiple ethical issues in its value chain (Time Magazine, January 2023; CBS New, August 2023). You are requested to develop a detailed report as an ‘Ethical Case Analysis’ for SHEIN’s Value Chain. Focus on: Research& Development, Manufacturing, Sales and Marketing, Technology, Human Resources, and Accounting (Refer to FIG.3.1 below, page 44).   The report should address the following issues and requirements:   The ethical issues and concerns in the following organizational departments: Research & Development Manufacturing Sales and Marketing Technology Human Resources Finance/Accounting   Are any of ethical issues you have identified in point 2 above justifiable (a) if the survival of SHEIN is at stake? (b) if stakeholders will be negatively affected?   Hint: Refer to the ‘golden rule’ and ‘the greater good’ and apply them here.   Examine SHEIN’s Code of Conduct and its standards. Explain how the company can improve and benefit from their Code to resolve the ethical issues you have identified above.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
Problem 2C
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In October 2022, Chinese fast-fashion conglomerate SHEIN once again found itself facing accusations of unethical business behavior in its value chain (Gilchrist, 2023). SHEIN is the world’s largest online fashion retailer, solidifying the idea of fast fashion by selling massive amounts of clothing at very low prices. Despite enormous profits, SHEIN HAS been accused of multiple ethical issues in its value chain (Time Magazine, January 2023; CBS New, August 2023).

You are requested to develop a detailed report as an ‘Ethical Case Analysis’ for SHEIN’s Value Chain. Focus on: Research& Development, Manufacturing, Sales and Marketing, Technology, Human Resources, and Accounting (Refer to FIG.3.1 below, page 44).

 

The report should address the following issues and requirements:

 

  1. The ethical issues and concerns in the following organizational departments:
    1. Research & Development
    2. Manufacturing
    3. Sales and Marketing
    4. Technology
    5. Human Resources
    6. Finance/Accounting

 

  1. Are any of ethical issues you have identified in point 2 above justifiable (a) if the survival of SHEIN is at stake? (b) if stakeholders will be negatively affected?

 

Hint: Refer to the ‘golden rule’ and ‘the greater good’ and apply them here.

 

  1. Examine SHEIN’s Code of Conduct and its standards. Explain how the company can improve and benefit from their Code to resolve the ethical issues you have identified above.

 

 

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