TASK/ CHALLENGE:Directions: From your previously accomplished Performance Task 1 and Performance Task 2,choose a business idea you wish to establish in the future then, apply the concept of the 7P's of theMarketing Mix. Write your answers on the concept map provided at the back of this paper.In completing the concept map of the 7P's, use the following information as your guide:1. Product2. Price3. PlaceWhat do you want to sell to your target customers?- How much do you want to sell your products?- Where your customers can buy your products?4. Promotion - What can you offer to attract your customers to buy your product?5. Реople6. Packaging - What would be the outside appearance of your products?7. Positioning - Create a business tagline for your business. This should not be more than 8 words.Who are the personnel you are going to hire for your business?(Example: Jollibee - "Langhap Sarap"8. Circle at the center - Think a name for your business, This should not be more than 3 words.PERFORMANCE TASK_SY2021-2022SABNAHIS LRMDS Entrepreneurship 11 Q1 Week 5- Week 6THE 7PS OF MARKETINGPLACEPROMOTIONPEOPLEPRICEPACKAGINGPRODUCTPOSITIONINGRUBRICS FOR SCORING PT1Score54321TheThe illustrationThe illustrationThe illustrationThe illustration ofillustration ofof the conceptmap is lackingof the conceptmap is lackingof the conceptthe concept mapis lacking morethan three.Descriptionthe conceptmap is clearand complete.map isonetwo.complete.

Marketing mix is the combination of crucial marketing activities that marketers undertake to ensure…

Answered: In completing the concept map of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Answer all 3 questions
a) write a small brief narrating the product mix strategies b) illustrate how you can implement the product mix strategies using product line strategies with suitable examples.
Current Marketing Mix (4Ps) for WALMART Product Strategy Briefly describe your product or service. Consider: · Where is it in the product life cycle · What level of quality and consistency does the offering have? · What features does it have?
Based upon the next phase of the process, I learned the following information about brands in my consideration set. The importance ratings indicate how important each attribute is to me with 4 being the highest and1 being the lowest. Importance Maytag Haier Whirlpool Price Quality Style Brand 1 2 5 1 4 4 3 2 4 3 3 4 2 3 * higher numbers mean higher ratings (for price, a higher rating means a lower price) 23. Objectively, just based upon the attribute ratings ONLY, which is the highest-rated refrigerator? Please WRITE your answer in the space for question 23 on your answer sheet. Include the BRAND NAME and the OBJECTIVE score. 24. NOW, taking into account my importance ratings, and assuming a purely compensatory decision model, which brand will I BUY? Please WRITE your answer in the space for question 24 on your answer sheet. Include the BRAND NAME and TOTAL SCORE. 25. Now, suppose I will ONLY buy a refrigerator that has a style rating of AT LEAST 3. Which one will I buy? Please WRITE…
Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.
3. When considering customer satisfaction, the relationship between the consumer's and the product's is important. O information; actual features O alternatives; price O attitude; performance O expectations; perceived performance
6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…
Make BeatBox beverage company marketing program as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…

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