Question 45In competitive dynamics, the likelihood of competitive reaction dependson market dependence. How does a firm determine they have a high levelof market dependence?O Market dependence will be high if the firm has good customer feedback from itsmarket.O Market dependence will be high if the firm has high degree of concentration ofits business in a particular industry.O Market dependence will be high if the rivals draw from the same types ofstrategic resources.Market dependence will be high if the competitors are vying for the samecustomers in the same markets.

Competition for the market infers the attempts and competitive strategies followed by the firms to…

Answered: In competitive dynamics, the likelihood…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Your marketing staff (again) wants to invest $20 million in advertising to increase consumer willingness to pay per unit by a projected 6%. Your operations staff (again) wants to invest $20 million on a technology that will reduce production cost per unit by 5%. As Director of Strategic Planning, you are responsible for allocating resources to these subordinate functions. Which of the following recommendations and rationales should you offer the CEO if her goal is to create a long-run sustainable competitive advantage over rivals? O A. The marketing staff should be supported because consumers view all producers' offerings as homogenous. B. The marketing staff should be supported because a 6% increase in willingness to pay per unit exceeds a 5% decrease in cost per unit. C. The marketing staff should be supported because buyer switching costs are low. D. The operations staff should be supported because industry producers compete primarily on price. O E. The operations staff should be…
Consider the following firms and the salesperson incentive structure: a firm selling knives door to door at a set customer price; a firm selling jet engines to airlines at a negotiated price that is reviewed by many executives; and a firm selling cake mix to bakers and grocers where deals are made by individual salespeople. Which firm might find volume-based incentives most appropriate? Which firm might find revenue-based incentives most appropriate? Which firm might find profit-based incentives most appropriate? Is profit -based incentives always the most efficient? Why might a firm choose not to use them?
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The following statement is all partially or totally false. Please rewrite it to become exactly true. Business competitive strategy is formulated at all levels of management and is implemented at the executive level.
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Jamie McCullough, owner of Leisure World, Inc., is worried about his business’ future. He has tried various strategies for two years now, and he’s still barely breaking even. Two years ago, Jamie McCullough bought the inventory, supplies, equipment, and business of Leisure World, located on the edge of Minneapolis, Minnesota. The business is in an older building along a major highway leading out of town, several miles from any body of water. The previous owner had sales of about $500,000 a year but was just breaking even. For this reason—plus the desire to retire to Arizona—the owner sold to Jamie for roughly the value of the inventory. Leisure World had been selling two well-known brands of small pleasure boats, a leading outboard motor, two brands of snowmobiles and jet-skis, and a line of trailer and pickup-truck campers. The total inventory was valued at $250,000—and Jamie used all of his own savings and borrowed some from two friends to buy the inventory and the business. At the…

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