In Class, 10-25 Minutes for Teams Assume you area sales representative for a firm that sells a variety of products used in landscaping. Your customers aremunicipalities that range in size from very large tovery small. Your company offers its customers a widerange of products-everything from simple rakes andshovels to large heavy duty tractors and computer-ized irrigation equipment. Thus, purchases made byyour customers include straight rebuys, modified re-buys, and new-task purchases. You have a meetingscheduled this week with your regional sales man-ager. He wants to talk about how you can get thebusiness for all types of purchases. Develop an outlineof your planned discussion on this. Then with a class-mate, present your ideas to your boss in a role-playingsituation.

The decision making process can be defined as a business process in which the professionals try to…

Answered: In Class, 10-25 Minutes for Teams…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Your company is a major software development company that develops enterprise software for Internet and mobile applications. You have recently been appointed the team leader on a new software development project. The members of your team have worked on various software development projects for the company. At your first team meeting, you suggest that the team meet every time the project reaches a major milestone, as defined in the project plan. However, several members of your team complained that the meetings are a waste of time. These members feel that a well-written progress report from you is all that is necessary to keep them updated and the project moving along smoothly. Who is right, the team members or the project manager? Provide the rationale for your answer. Discuss the importance of team meetings and written progress reports, including the upsides and downsides of both.
Your best friend is considering a career in sales. What are the benefits of a sales career that you would share?
You have recently been appointed sales manager of a company selling used cars. Sales are declining, and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce. At present, they are paid a straight salary, the size of which is dependent on the length of service. Outline your thoughts regarding how you would approach this situation. Word Limit: 2,000–2,500 words RUBRIC: Criteria Description The extent of the declining sales and the cause. Determine the extent of the decrease in sales and the cause, and examine the full range of possible reasons for this. Research & Findings Compare industry norms in terms of sales and compare them with present results. Compare the industry sales average with the present level of sales. Discuss the possible causes Motivation Motivation would appear to be an issue that needs further investigation, and this could take several forms, among other things. Discuss the…
Which of the following is included in the first phase of any team-building program? Establishing actions Describing the purpose Gathering surveys Planning an activity
Multiple Choice Question 14- Which implementation approach does the book say is more advantageous because it moves some decision-making authority closer to the frontline people in the company? Group of answer choices Implementation through Change Implementation by Command Implementation through Consensus Implementation by Authority 15- Many industries are based on service that depends on effective employees. Therefore, companies in those industries need to focus on employee motivation, incentives, and coordination to deliver the right service. This marketing-like focus on employees is called: Group of answer choices marketing myopia internal marketing external marketing implementation by command 16- How can marketing plans fail? Group of answer choices The strategies are not appropriate. The implementation was not adequate for the strategies. The external environment changed for the worse. Any of the above can lead to failure. 17- Since the world is constantly changing, and new…
Having a diverse team of employees can make businesses more creative and innovative. What might be the value in this when creating a promotional campaign?
Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researchedProvide the instructor with the following information (250-300 words):Identify a specific brand within a with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a framework.be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection. ……………………… Added to cart
Respond to the following in a minimum of 175 words: Your best friend has just come up with an idea for a new product for killing the weeds in his yard. It’s a 4-foot-long pole with an electric Taser at the end that you touch to a weed. You pull a trigger, and the Taser electrocutes the weed. The weed dies and disappears within a week. Pretty cool! Your buddy has found a manufacturer for his taser poles and is in the process of taking out a $50,000 loan against his house to start manufacturing. To support your friend, you suggest fleshing out the consumer benefit of the product. Explain the purpose of focusing on consumer benefit. Suggest some options of what the consumer benefit for this product might look like.
Which of the following is not a common content area for onboarding programs? Multiple Choice compliance clarifying compensation culture
A customer-focused environment includes six (6) components. Which of these components best describes how a company treats its customers? O Service Delivery systems O Organizational culture O Product/deliverables
For this assignment, you will need to read the article entitled, Facebook Folly at Northeast BMW, in the Harvard Business Publishing required packet for this course. This organization is facing an issue of addressing the appropriateness of employee behavior when using their personal Facebook account but addressing the workplace. A short synopsis of this scenario is that one employee is addressing their concerns about their employer's strategy for attracting customers to enhance sales. In one post, an employee addresses his disagreement with the company's approach. This same employee also uses his Facebook account to poke fun at an incident occurring at a nearby competitor. Your evaluations here concern employee rights vs. employee discipline. To be clear, it is every employee's right to address concerns about matters in the workplace that impact them (e.g., working conditions, strategy that would impact their sales performance, safety, fairness, etc.) and they cannot be disciplined for…
Is a process that allows clients not to only realize their problems, but that also helping them to overcome them

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