In a conjoint analysis study of three products, the overall part-worth of each product, per customer were calculated to be as shown in the table. The market share for product P3, using the Logit choice rule is: (3) Product Design P1 P2 P3 Customer 1 1.60 3.57 2.78 Customer 2 2.94 3.10 3.02 Customer 3 1.79 2.70 2.64 O a. 14.7% O b. 41.9% O c. 25.0% O d. 33.9% e. 33.3%

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In a conjoint analysis study of three products, the overall part-worth of each product, per customer were calculated to be as
shown in the table. The market share for product P3, using the Logit choice rule is: (3)
P1
P2
P3
Product Design
Customer 1
Customer 2
1.60
3.57
2.78
2.94
3.10
3.02
Customer 3
1.79
2.70
2.64
O a. 14.79%
O b. 41.9%
O c. 25.0%
O d. 33.9%
O e. 33.3%
Transcribed Image Text:In a conjoint analysis study of three products, the overall part-worth of each product, per customer were calculated to be as shown in the table. The market share for product P3, using the Logit choice rule is: (3) P1 P2 P3 Product Design Customer 1 Customer 2 1.60 3.57 2.78 2.94 3.10 3.02 Customer 3 1.79 2.70 2.64 O a. 14.79% O b. 41.9% O c. 25.0% O d. 33.9% O e. 33.3%
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