In a classic example of segmentation strategy, years ago Intel began promoting its computer chips, previously a commodity item, under its brand name with the slogan, "Intel Inside." In doing so, the company Multiple Choice differentiated its product streamined its delivery process created a new class of micromarketing defined consumers' basic needs redefined mass customization

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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19
In a classic example of segmentation strategy, years ago intel began promoting its computer chips, previously a commodity item, under its brand name
with the slogan, "Intel Inside In doing so, the company
02-4118
Multiple Choice
differentiated its product
streamlined its delivery process
created a new class of micromarketing
defined consumers' basic needs.
redefined mass customization
Transcribed Image Text:19 In a classic example of segmentation strategy, years ago intel began promoting its computer chips, previously a commodity item, under its brand name with the slogan, "Intel Inside In doing so, the company 02-4118 Multiple Choice differentiated its product streamlined its delivery process created a new class of micromarketing defined consumers' basic needs. redefined mass customization
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