Which of these statements is most CORRECT about real world pricing strategies? Select one: a. Two part pricing is only beneficial when groups of customers have homogeneous demand b. Two part pricing should not be combined with price discrimination c. Price discrimination is used to separate customers into groups with heterogeneous demand d. Selling many substitute products is never a successful strategy

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Q: None

A: Referencehttps://kfknowledgebank.kaplan.co.uk/acca/chapter-4-pricing

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Q: Define and give a few examples: Pricing Tactics Price Discriminations Pricing Sturcture

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Product and Price Bundling

Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were to be sold separately. When bundled and sold, each product is sold at a reduced price. Using a price bundling strategy helps increase the average revenue per user and also increases the engagement with the user. This happens as the perceived value of the bundled products is more than the individual products.