Homework Help is Here – Start Your Trial Now!
Business
Marketing
In 2018, Apple released three versions of the iPhone X: the XS (priced at $999), the similarly-equipped but larger XS Max (priced at $1,099), and the more affordable XR (priced at $749). The premium priced XS models both featured Apple's top- of-the-line display and cameras, which are superior to those found in the XR. All phones use the same operating system, but the speed and battery life in the higher-end models are slightly better. Five years earlier, Apple had used a similar strategy, offering both the low-end iPhone 5c, made of polycarbonate and steel, alongside the 5S, which offered glass and aluminum construction and more advanced photo features. Companies release alternative versions of the same product to By charging lower prices to price-sensitive customers for the XR or 5c, Apple undercut competitors in ways the competitors could not have expected enabled such consumers to overcome the hurdle of a slightly different product to pay a lower price

In 2018, Apple released three versions of the iPhone X: the XS (priced at $999), the similarly-equipped but larger XS Max (priced at $1,099), and the more affordable XR (priced at $749). The premium priced XS models both featured Apple's top- of-the-line display and cameras, which are superior to those found in the XR. All phones use the same operating system, but the speed and battery life in the higher-end models are slightly better. Five years earlier, Apple had used a similar strategy, offering both the low-end iPhone 5c, made of polycarbonate and steel, alongside the 5S, which offered glass and aluminum construction and more advanced photo features. Companies release alternative versions of the same product to By charging lower prices to price-sensitive customers for the XR or 5c, Apple undercut competitors in ways the competitors could not have expected enabled such consumers to overcome the hurdle of a slightly different product to pay a lower price

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
In 2018, Apple released three versions of the iPhone X: the XS (priced at $999), the similarly-equipped but larger XS Max (priced at $1,099), and the more affordable XR (priced at $749). The premium priced XS models both featured Apple's top- of-the-line display and cameras, which are superior to those found in the XR. All phones use the same operating system, but the speed and battery life in the higher-end models are slightly better. Five years earlier, Apple had used a similar strategy, offering both the low-end iPhone 5c, made of polycarbonate and steel, alongside the 5S, which offered glass and aluminum construction and more advanced photo features. Companies release alternative versions of the same product to generate hurdles and market segmentation confuse competitors, making it difficult for them to anticipate the company's next move
Transcribed Image Text:In 2018, Apple released three versions of the iPhone X: the XS (priced at $999), the similarly-equipped but larger XS Max (priced at $1,099), and the more affordable XR (priced at $749). The premium priced XS models both featured Apple's top- of-the-line display and cameras, which are superior to those found in the XR. All phones use the same operating system, but the speed and battery life in the higher-end models are slightly better. Five years earlier, Apple had used a similar strategy, offering both the low-end iPhone 5c, made of polycarbonate and steel, alongside the 5S, which offered glass and aluminum construction and more advanced photo features. Companies release alternative versions of the same product to generate hurdles and market segmentation confuse competitors, making it difficult for them to anticipate the company's next move
In 2018, Apple released three versions of the iPhone X: the XS (priced at $999), the similarly-equipped but larger XS Max (priced at $1,099), and the more affordable XR (priced at $749). The premium priced XS models both featured Apple's top- of-the-line display and cameras, which are superior to those found in the XR. All phones use the same operating system, but the speed and battery life in the higher-end models are slightly better. Five years earlier, Apple had used a similar strategy, offering both the low-end iPhone 5c, made of polycarbonate and steel, alongside the 5S, which offered glass and aluminum construction and more advanced photo features. Companies release alternative versions of the same product to By charging lower prices to price-sensitive customers for the XR or 5c, Apple undercut competitors in ways the competitors could not have expected enabled such consumers to overcome the hurdle of a slightly different product to pay a lower price
Transcribed Image Text:In 2018, Apple released three versions of the iPhone X: the XS (priced at $999), the similarly-equipped but larger XS Max (priced at $1,099), and the more affordable XR (priced at $749). The premium priced XS models both featured Apple's top- of-the-line display and cameras, which are superior to those found in the XR. All phones use the same operating system, but the speed and battery life in the higher-end models are slightly better. Five years earlier, Apple had used a similar strategy, offering both the low-end iPhone 5c, made of polycarbonate and steel, alongside the 5S, which offered glass and aluminum construction and more advanced photo features. Companies release alternative versions of the same product to By charging lower prices to price-sensitive customers for the XR or 5c, Apple undercut competitors in ways the competitors could not have expected enabled such consumers to overcome the hurdle of a slightly different product to pay a lower price
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Knowledge Booster
International trade
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS

Expert Answers to Latest Homework Questions

Q: correct answer please
Q: Use the following data to find the total direct labor cost variance if the company produced 4,200…
Q: The predetermined overhead rate for Bright Co. is $12, which includes a variable overhead rate of $8…
Q: Accounting 88
Q: Need help with this question solution general accounting
Q: General Accounting: How does causal analysis enhance variance investigation? [5 PTS] a) Standard…
Q: Financial account
Q: What is the receivables turnover ratio for this financial accounting question?
Q: what is the cost per unit?
Q: Sub: accounting
Q: General accounting question
Q: Financial Accounting
Q: what is this general account questions answer?
Q: 4 PTS
Q: I want to correct answer general accounting question
Q: Give me answer please
Q: No AI Answer
Q: General accounting question
Q: I don't need ai answer general accounting question
Q: Solve this Accounting Problem
Q: General Account