Answered: How did Macintosh originally position…

How did Macintosh originally position itself against IBM? Simplicity and usability Size and battery life Affordability and value Speed and accuracy Power and performance

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

How did Macintosh originally position itself against IBM?
Simplicity and usability
Size and battery life
Affordability and value
Speed and accuracy
Power and performance

Expert Solution

Step 1

In the early 1980s, there were two companies competing against each other in the field of computer systems namely, Apple and IBM. The early Macintosh models were relatively expensive and were launched against the cheaper or more widely-compatible competitors such as IBM PC.

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