Imagine you are an anthropologist encountering your organization in the wild for the first time. Complete the following: Company - Lowe's Home Improvement Examine each of the following items and discuss what you find in complete sentences. Name of Company Encountered Heroes & Legends Known in the Company Sayings & Language Utilized in the Organization Unique Customs for this Organization Values & Beliefs of the Organization Artifacts

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Imagine you are an anthropologist encountering your organization in the wild for the first time. Complete the following:

  1. Company - Lowe's Home Improvement
  2. Examine each of the following items and discuss what you find in complete sentences.
    1. Name of Company Encountered
    2. Heroes & Legends Known in the Company
    3. Sayings & Language Utilized in the Organization
    4. Unique Customs for this Organization
    5. Values & Beliefs of the Organization
    6. Artifacts
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