Imagine you are an anthropologist encountering your organization in the wild for the first time. Complete the following: Company - Lowe's Home Improvement Examine each of the following items and discuss what you find in complete sentences. Name of Company Encountered Heroes & Legends Known in the Company Sayings & Language Utilized in the Organization Unique Customs for this Organization Values & Beliefs of the Organization Artifacts
Imagine you are an anthropologist encountering your organization in the wild for the first time. Complete the following: Company - Lowe's Home Improvement Examine each of the following items and discuss what you find in complete sentences. Name of Company Encountered Heroes & Legends Known in the Company Sayings & Language Utilized in the Organization Unique Customs for this Organization Values & Beliefs of the Organization Artifacts
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine you are an anthropologist encountering your organization in the wild for the first time. Complete the following:
- Company - Lowe's Home Improvement
- Examine each of the following items and discuss what you find in complete sentences.
- Name of Company Encountered
- Heroes & Legends Known in the Company
- Sayings & Language Utilized in the Organization
- Unique Customs for this Organization
- Values & Beliefs of the Organization
- Artifacts
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