Imagine you are a marketing manager who wishes to promote digital marketing technology in yourcompany. How would you convince your boss to make investment in digital tecnology for customeracquisation and retentaion.

Digital marketing has made the companies to easily collect and access the customer's data. Every…

Answered: Imagine you are a marketing manager who…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

What is innovation digital marketing? can you explain with some examples?
Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)? Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?
According to analysts, the Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity. How will this expansion impact the way businesses engage with their customers in the future?
How has social media, such as Twitter and Facebook, changed marketingcommunications?
Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and a case study , looking at influencer marketing , and the effect of going viral.
Write an academic article on impact of Digital marketing of 400-450 words and follow proper academic writing structures with introduction, body paragraphs and conclusions. Also brainstorm and make an outline and mention the thesis statement.
With new technologies, traditional forms of education might be swept away and replaced with a brand new approach. How might marketers take advantage of this reliance on digital technologies to get their marketing messages across?
The virtuous/vicious cycle is a phenomenon that can occur with technology products Identify two strategies that a company can use to overcome a vicious cycle and explain why these strategies work by identifying the element of the cycle they address and how they address it.
What actions should luxury fashion brands take to deal with the impact of digital technology on customer' perceptions of their brands?
Think about the potential reactions of computer and mobile device users if software or apps suddenly stop working. What can consumers do to stop experiencing these problems? There's a problem with the software or the application that's making you dissatisfied. How would you feel about that? Why don't you explain the steps you took to fix the issue?
What considerations should businesses keep in mind when designing interactive marketing experiences for different target audiences?
What are some possible outcomes if your audience decides to disregard software engineering and quality assurance?

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Imagine you are a marketing manager who wishes to promote digital marketing technology in your company. How would you convince your boss to make investment in digital tecnology for customer acquisation and retentaion.