Imagine you are a marketing manager who wishes to promote digital marketing technology in yourcompany. How would you convince your boss to make investment in digital tecnology for customeracquisation and retentaion.

Digital marketing has made the companies to easily collect and access the customer's data. Every…

Answered: Imagine you are a marketing manager who…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

What are some useful digital marketing tools?
The cellular phone in the U.S. provides perhaps the most glaring recentexample of marketing’s failure to understand a technology’s emergent trajectories. While people are changing their communication patterns and social behavior as a result of the technology, cellular phone companies have been devising offerings and peddling marketing campaigns at painful odds with consumers’emergent behavior. How does this affect marketing and technology?
What is the definition of digital marketing?
Customer experience and Social well being. Explain the following concepts 1. Consumer behaviour can be harmful to individuals and to society. which ones? 2.A consumer’s personality influences the way he or she responds to marketing stimuli. what are the aspects of personality? 2. Brands have personalities and customers too, experience engagement
What is innovation digital marketing? can you explain with some examples?
Why do you think it's crucial to have personalization of the customers you are targeting as you develop your digital marketing program?
What are the four main factors for consideration in identifying Digital Consumers? Can you explain it with examples?
In a big data world, how is valuable data identified? What examples of how to find valuable data to help with a Digital Marketing strategy?
Using two consumers from a relevant marketsegment, conduct an activity analysis for anactivity that interests you. Prepare a report on themarketing opportunities suggested by your analysis.
What is meant by the social marketing term amplification, and how is it created and measured?
Who or what about Google do they see as a threat to Pinterest? Pinterest prioritizes the mobile phone market while designing new features and products.
Describe the online marketing tactics you can use for a smartwatch company to reach your targeted market. Describe the online marketing tactics for the smartwatch company. What tools and resources will can be use to support your tactics?

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Imagine you are a marketing manager who wishes to promote digital marketing technology in your company. How would you convince your boss to make investment in digital tecnology for customer acquisation and retentaion.