Illustrate the application of these principles to THE STRUGGLE OF THE ORIGINAL iPHONE -THE UNTOLD STORY

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Principles of Innovation are identified as: be action oriented; make the product, process, or service simple and understandable; make the product, process, or service customer-based; start small; aim high; try/test/ revise; learn from failures; follow a milestone schedule; reward heroic activity and work, work, work.

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application of these principles to THE STRUGGLE OF THE ORIGINAL iPHONE -THE UNTOLD STORY

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