Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
If we see our coworker is behaving badly with the customers, what would we do?
Expert Solution

Background
Customers can be referred to as those people who become the purchaser of the product offered by a seller in exchange of a price. The prospective customer of a product is identified by a brand through a thorough process of market segmentation where the marketer makes strategies on how to appeal its target market.
All companies aim at retaining their customers as the customers are the only factor that decide the success or failure of a particular business. All business activities revolve around serving the customers in the best possible manner and ensure that their interest lies in the business for the long term.
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