Look at the products sold to men and women used as part of their daily grooming? How are they packaged? What color are they? What are their names? How do these artifacts of everyday life reflect norms about gender?
Look at the products sold to men and women used as part of their daily grooming? How are they packaged? What color are they? What are their names? How do these artifacts of everyday life reflect norms about gender?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Look at the products sold to men and women used as part of their daily grooming? How are they packaged? What color are they? What are their names? How do these artifacts of everyday life reflect norms about gender?
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