Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Will the different qualities appeal to different segments of the market?
Expert Solution
Step 1
Every customer existing in the market has a different set of needs and this set of needs is quiet varied. In addition to this every customer also has a different budget for purchasing a product and accordingly depending upon the budget and the need of the customer the customer selects the product. The details are discussed as follows-
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