Identify the type/s of online shopper the coca cola store will appeal to, which include, Directed information seekers, Undirected information seekers, Directed buyers, bargain hunters, and entertainment seekers. Explain your reasoning, in paragraphs

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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Identify the type/s of online shopper the coca cola store will appeal to, which include, Directed information seekers, Undirected information seekers, Directed buyers, bargain hunters, and entertainment seekers. Explain your 
reasoning, in paragraphs

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ISBN:
9780357033791
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Pride, William M
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