Identify the type/s of online shopper the coca cola store will appeal to, which include, Directed information seekers, Undirected information seekers, Directed buyers, bargain hunters, and entertainment seekers. Explain your reasoning, in paragraphs
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Identify the type/s of online shopper the coca cola store will appeal to, which include, Directed information seekers, Undirected information seekers, Directed buyers, bargain hunters, and entertainment seekers. Explain your
reasoning, in paragraphs
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- Identify the three categories of companies that would have a difficult time competing successfully in an online shopping environment.Is a separate e-marketing plan necessary or overkill?Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the 2 classification of reference groups that have a major impact on your target customer’s decision to buy your expensive machine
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- How much is the average cost for Kroger Grocery delivery online advertising? Explain.Explain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?Criticize this advertisment from your point of view ? i attach the picture of ad.