Identify ONE (1) firm from Three (3) different SERVICE industries where the service environment is a crucial part of the overall value proposition. Analyze and explain in detail the value that is being delivered by the service (physical) environment by each of these firms within the three industries.
Identify ONE (1) firm from Three (3) different SERVICE industries where the service environment is a crucial part of the overall value proposition. Analyze and explain in detail the value that is being delivered by the service (physical) environment by each of these firms within the three industries.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify ONE (1) firm from Three (3) different SERVICE industries where the service environment is a crucial part of the overall value proposition. Analyze and explain in detail the value that is being delivered by the service (physical) environment by each of these firms within the three industries.
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