Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Identify a specific market problem that you have seen in your locality and provide the market needs

Transcribed Image Text:Worksheet I: Market Problem vs Market Needs
MARKET PROBLEM
Highly mobile families with pets.
1. Frequent flooding in the locality.
2. Lack of consistent fast Internet for
research in libraries.
3. Huge number of out-of-school youths.
4. Limited open areas in the cities for
sports and wellness activities.
5. Heavy traffic on the streets.
6. Identify a specific market problem that
you have seen in your locality:
Thus, we have proven that when we wear our entrepreneurial lenses, we can see
beyond what's inside the box. We can dig deeper than what the problem initially
presents and uncover the need that could be addressed through entrepreneurship.
With so many business ideas, how do you choose the right opportunity to go into
entrepreneurship?
MARKET NEED
• Pet baby-sitting services.
• Pet hotels.
Transport carriers for pets.
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